Jarrod Gräetz.
Äudienceologist
Audience Growth Expert
Helping you grow audience (and revenue)—even when the radio’s off!
Radio isn’t dying—it’s evolving.
Jarrod knows a thing or two about audience: he helps organizations grow audience and revenue by making access effortless wherever people listen, then turning that access into sustained attention and measurable results.
Jarrod Gräetz — Äudienceologist
(yes, with the dots — they represent people, because each person matters)
​​From Melbourne to Nashville via the Middle East — and everywhere in between. Still chasing signal—and removing friction.
Jarrod’s track record spans 29+ years across three continents.
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In Australia, as CEO and Station Manager of Positive Media (Melbourne’s 89.9 The Light), he led an unprecedented trifecta: the most listened to Christian radio station in Australia, the most listened to community station in Australia, and the largest Christian station in the southern hemisphere.
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In the US, he was hired as VP Streaming and International Growth to accelerate streaming for K-LOVE and Air1—two of the world’s biggest Christian music radio networks—moving K-LOVE’s online ranking from 13th to 5th in just 18 months.
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Most recently, one of his larger clients grew 97% year-over-year to August 2025. Pattern, meet proof.
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Make access effortless. Turn discovery into habit.
Grow revenue that matches reach. Here’s the shift: radios are disappearing from retail shelves, and many car dashboards tuck FM behind too many taps. Meanwhile, streaming is everywhere—phones, speakers, cars, even fridges—if the experience is seamless. Access used to be a knob; now it’s an ecosystem. And ecosystems need architecture.
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Access everywhere: remove friction, then scale what works.
Through The Äudience Company, Jarrod partners with stations and networks to:
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Remove friction across apps, websites, cars, and smart speakers
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Audit and tune Alexa, TuneIn, Siri, and iHeart for reliability and discovery
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Modernize streaming infrastructure, analytics, and uptime
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Translate broadcast strengths into digital loyalty, membership, and revenue
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Practical. Fast. Results over reports.
He’s practical, fast, and a little allergic to hand-waving. Jarrod shows teams what to fix now, what to build next, and where the ROI lives—without losing sight of broadcast’s critical role in emergencies and community connection. While transmitters still matter, audience wins when access is easy.
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Let’s help you rapidly grow.
Ready to move? Let’s find your next 20% growth.
Prefer a sprint? Make access effortless in 30 days.
We find listeners wherever they are and bring them home
Jarrod Graetz.
Biography
Jarrod Gräetz, the founder of GRÄETZ Media Group, is a leading Audienceologist pioneering the radio industry’s evolution into its digital future. With a career spanning three decades, he has evolved from engaging audiences on-air to holding key executive roles on an international stage, making significant impacts in markets including the USA, Australia, and the Middle East.
As the VP of Streaming and International Growth for the world’s largest Christian Radio Networks, K-LOVE and Air1, Jarrod's innovative strategies delivered a remarkable surge in streaming audiences, showcasing his ability to effectively bridge technology with audience engagement.
As the CEO of PositiveMedia in Melbourne, Jarrod's strategic vision was instrumental in propelling 89.9 The Light to becoming the most-listened-to Christian station in the southern hemisphere, with listenership figures soaring past all previous records.
A firm believer in the transformative power of positive workplace culture, Jarrod redefined a previously challenging corporate environment, showcasing the profound link between a vibrant work culture and business success. His deep insight into the radio sector's potential places him well to leverage streaming technology, exploring innovative ways of connecting with and captivating listeners worldwide.
Jarrod is a source of inspiration and practical advice for radio professionals worldwide, navigating them through the nuances of digital transformation. His core philosophy hinges on the principle that embracing innate talents leads to excellence. By coaching others to unlock their potential, Jarrod advocates for a progressive movement that can elevate the entire radio industry.
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Jarrod founded GRÄETZ Media Group with a mission to help radio you make the leap and impact 200 million listeners by 2030, providing the right content to reach them all the while growing revenue.
